Amazon delistings, customs seizures, offline channel rejections—In 2026, no matter how good your e-scooter is, if it fails compliance, it’s zero.
A real story circulating in the industry: a Shenzhen seller had a batch of electric scooters selling well in North America, but because they could not provide a UL 2272 test report, the entire listing was taken down by Amazon overnight. The goods were still in the FBA warehouse, but the listing was gone.
This is not an isolated case.
Entering 2026, the rules of the game for e-scooter exports have completely changed. The U.S. CPSC explicitly requires personal electric mobility devices to pass the UL 2272 safety standard. Amazon, Walmart, and offline distributors all list it as a hard threshold—without UL 2272, you basically cannot get orders or list products. Singapore goes even further: starting June 2026, all electric scooters sold or used there must have UL 2272 certification.
In Europe, the EN 17128:2020 standard under CE certification has been fully implemented. The EU’s New Battery Regulation has also taken effect, setting higher requirements for battery carbon footprint and recycled material ratios. The UK’s UKCA certification is also accelerating its replacement of CE during the transition period.
The underlying logic of industry competition has changed.
According to the “2026 China Electric Micro-Mobility Going Global to Europe and the U.S. Research Report” released by EqualOcean, the growth model that once relied on cost-performance and channel distribution is giving way to a systematic test of compliance capabilities, localized operations, and intelligent technology. Manufacturing capability is still the ticket, but it no longer automatically equals market share.
Wang Ye, CEO of Ninebot, also publicly stated that short-distance transportation going global has moved beyond the stage of rough goods exports and is shifting to a new path driven by technology and localized operations. Mature markets such as Europe and the U.S. are imposing higher requirements on product reliability, safety compliance, and operational efficiency.
Simply put: whoever completes systematic compliance earlier and can more reliably take on after-sales responsibility will win the next batch of orders.
First, the good news.
In 2025, the global electric scooter market is about USD 50.26 billion and is expected to grow to USD 114.78 billion by 2034, with a compound annual growth rate of 9.61%. North America is the largest regional market, with a share of about 39%, followed closely by Europe at about 35%.
China remains the world’s most important manufacturing center. In 2025, China’s electric two-wheeler production scale reached 63.16 million units, with about 80% or more of global production and sales coming from China. Ninebot has become the first Chinese company in the global electric scooter industry to exceed 10 million overseas sales. Its production base rolls out one unit every 30 seconds on average, with 8 units shipped globally every minute.
Now look at Jinhua.
In 2025, Zhejiang Province exported RMB 4.755 billion worth of electric scooters, with more than 3.95 million units exported. Jinhua is a key contributor, with export value of RMB 3.281 billion. Even more importantly, the dedicated HS code 8711.62 for electric scooters, promoted by Jinhua Customs together with Hangzhou Customs, has been successfully included in the World Customs Organization’s Harmonized System (Amendments) and will be implemented globally on January 1, 2028.
According to estimates, the separate code will greatly reduce classification disputes and declaration errors. It is expected to increase customs clearance efficiency by more than 30%, reduce logistics costs by 15%–20%, and bring sales growth of more than 10%.
The market is growing, and the compliance threshold is growing too.
For overseas buyers, this means: the factory you choose must have the ability to help you cross hard thresholds such as UL 2272 and EN 17128.
Factory name: enrichwheel
Main products: electric scooters, electric motorcycles, and hoverboards
Factory location: Jinhua, Zhejiang, China—the core industrial zone of the global electric scooter industry belt
As a manufacturing enterprise focused on the R&D and production of electric scooters, enrichwheel builds its core competitiveness through a “hard power + soft power” dual-drive model.
We are not a middleman that only knows how to quote prices.
What we do is deliver every unit to overseas markets—from production and inspection to management.
