A second-generation factory owner built a listed company. This source factory in Jinhua is no longer a secret.
In China, as some domestic tracks become saturated and competition intensifies, more and more companies are going global to find new opportunities.
Consumer electronics and small home appliance brands were among the first to go overseas. Electric scooters are now following close behind and entering their own “spring.” According to Yien.com, GOTRAX seized this trend and built strong recognition in North America and other overseas markets. Its parent company generated nearly RMB 3 billion in revenue last year, and its G4 electric scooter was named one of “2024’s Best Electric Scooters” by CNN.
This is not the success of just one brand. It is the explosion of an entire category.
For overseas buyers, brand owners, distributors, and cross-border e-commerce sellers, the real questions are:
The market is huge—who should make your next batch?
Who can deliver consistently?
Who can control quality?
Who can customize for different markets?
The answer may be found in Jinhua, Zhejiang.
enrichwheel, a manufacturing enterprise focused on the R&D and production of electric scooters, electric motorcycles, and hoverboards, is waiting for you to audit its factory in the core industrial zone of the global electric scooter industry belt.
According to Yien.com, GOTRAX is a brand under Zhejiang Taotao Vehicle Co., Ltd. Its founder, Cao Matao, is truly a “second-generation factory owner.”
But he did not choose to inherit the family business. He chose to start his own company.
In 2015, Cao Matao officially founded Zhejiang Taotao Vehicle Co., Ltd., focusing on overseas markets. In 2017, the company officially launched its own brand, GOTRAX, targeting mid- and low-end consumers in Europe and the United States and committed to producing “cost-effective, environmentally friendly, and fun” electric mobility products.
After that, Taotao Vehicle took off:
In terms of channels, GOTRAX products are sold online through Amazon and Walmart, and offline through retailers such as Target, Dunham’s, and Academy Sports. It also continues to build awareness on social platforms such as TikTok, Instagram, and YouTube.
These numbers show one thing:
Electric scooters are not a niche toy. They are a big business in global short-distance transportation.
But there is another reality: not every buyer, brand owner, or cross-border seller can build their own factory.
Finding a reliable source factory is the first step to capturing the market.
According to data cited by Yien.com:
The market is growing, and demand is changing.
Europe wants short-distance commuting. The United States wants high performance and social appeal. Emerging markets want durability and value for money. What buyers need is not “just any batch of goods,” but a long-term manufacturing partner.
At this point, a source factory’s production capacity, quality control, management, and customization capabilities become the safety net behind every order.
enrichwheel was built for exactly this kind of demand.
Factory name: enrichwheel
Main products: electric scooters, electric motorcycles, and hoverboards
Factory location: Jinhua, Zhejiang, China—the core industrial zone of the global electric scooter industry belt
As a manufacturing enterprise focused on the R&D and production of electric scooters, enrichwheel builds its core competitiveness through a “hard power + soft power” dual-drive model.
We are not a middleman that only knows how to quote prices.
What we do is deliver every unit to overseas markets—from production and inspection to management.
