Beijing, China — Segway-Ninebot, a global leader in smart short-distance transportation and service robotics, announced annual revenue of RMB 14.31 billion for 2024, underscoring its continued expansion across international markets.
Overseas revenue reached RMB 5.77 billion, accounting for more than 40% of total sales. The company reported an overseas gross margin of 35.8%, significantly higher than its domestic margin of 22.6%, reflecting stronger brand positioning and pricing power in mature retail markets.
Expanding Global Footprint Across 160+ Countries
Founded in 2012, Ninebot accelerated its international growth following its 2015 acquisition of U.S.-based mobility pioneer Segway. The transaction provided access to intellectual property, global distribution networks, and established brand equity.
Today, Ninebot’s electric scooters and personal mobility devices are available in more than 160 countries and regions, with cumulative shipments exceeding 12 million units. The company has ranked among global leaders in adult electric scooter shipments since 2020.
Industry data from Research and Markets projects the global electric scooter market will grow from US$26.73 billion in 2024 to US$55.01 billion by 2033, driven by increasing demand for sustainable urban transport solutions. Ninebot continues to position itself at the forefront of this structural growth trend.
Sustained Investment in Innovation
Ninebot attributes its performance to long-term investment in research and development. Over the past five years, the company has invested more than RMB 3 billion in R&D, including RMB 826 million in 2024 alone.
Its expanding patent portfolio—now exceeding 5,000 patents—covers core technologies such as motor control systems, intelligent sensing algorithms, and gyroscopic stabilization. The company’s product ecosystem spans electric scooters, e-bikes, self-balancing vehicles, go-karts, and robotic lawn mowers.
Structured Product Portfolio Targeting Diverse Segments
Ninebot maintains a tiered product strategy designed to address a wide range of consumer needs:
Entry-level mobility: Youth-oriented models such as the Zing series focus on safety and accessibility.
Urban commuting: Mid-range ES and F series scooters target city riders seeking performance and smart connectivity.
Performance and lifestyle: High-end offerings including the GT series and Navimow robotic lawn mower address enthusiast and premium segments.
The Segway Ninebot S2, one of the company’s commuter-focused models, recorded monthly sales exceeding US$1.3 million in 2025, demonstrating sustained demand in key international markets.
Omnichannel Retail Strategy
Ninebot operates a dual-channel strategy combining direct-to-consumer e-commerce with large-format retail partnerships. Products are distributed through major global retailers including Amazon, Walmart, Best Buy, and Target, while regional subsidiaries support localized marketing, logistics, and after-sales service.
The company has also strengthened brand visibility through digital content collaborations and cross-industry partnerships, positioning Segway-Ninebot as both a technology innovator and a lifestyle brand in global markets.
Outlook
As urbanization accelerates and cities seek low-carbon transportation alternatives, Ninebot expects sustained demand for intelligent micro-mobility solutions. The company will continue investing in product innovation, global channel development, and localized service infrastructure to reinforce its long-term international competitiveness.
About Ninebot (Segway-Ninebot)
Founded in 2012, Ninebot is a global enterprise specializing in smart short-distance transportation and service robotics. Through continuous innovation and global expansion, the company aims to redefine urban mobility experiences worldwide.
